These are common terms used in the Internet Business world.
Adwords - A system to advertise on Google & partner sites on a CPC (cost per click) basis.
B2B - Business to business.
B2C - Business to consumer.
Back Link - A link from one website to another.
Bandwidth - The amount of data transferred from one server to another. Most hosting providers set limits on the amount of data transferred, or bandwidth.
BPS - Bits-Per-Second.
Cache - A snapshot of a web page.
Click Through - User action that requires clicking on a link in a search engine results page to visit an indexed site. Also refers to clicking on a web page, banner ad, or email message link.
Click-Tracking - The use of scripts in order to track inbound and outbound links.
Cloaking - The process by which your site can display different pages under different circumstances. It is primarily used to show an optimized page to the search engines and a different page to humans. Most search engines will penalize a site if they discover that it is using cloaking.
Conversion Ratio - Of all visitors to your site, how many actually make a purchase? Divide total visitors by number of visitors who make a purchase, and you've got your conversion ratio.
Cost Per Click - An advertising deal in which the purchaser agrees to pay a set price for each click thru that results from the advertisement.
Counter - A program or script that counts hits/visits to a page.
CPA - Cost per Action. Where you pay for a specified action such as a purchase.
CPC - Cost per Click. With this you are charged for every click your link on someone's website receives.
CPL - Cost per Lead. Where you pay for a lead i.e. someone does something.
CPM - Cost per Thousand. What you pay for each 1000 impressions.
CTR - Click Through Rate; The ratio of impressions shown to the number of clicks.domain - The name given to the address of a website.
Domains are unique and must be registered and assigned to a web host to become effective.
FTP - File Transfer ProtocolHTML - The scripting language used to define the content and appearance of a web page. Also Known As: Hypertext Markup Language.
Inbound Link - A link from another website to your website.
IP Address - A unique number which identifies a computer or system.
Keyword - A word or phrase that is used in a search engine query. Optimizing a site entails researching the keyword or keyword phrases that users enter in order to find websites, and optimizing a website around those terms.
Keyword Density - Refers to a web page that contains relevant content to the topic at hand. Usually used to refer to the need to repeat keyword phrases within the body copy of a website. Search engine algorithms give higher ranking to a site that contains the keyword phrases that a user is searching for.
Keyword Frequency - Denotes how often a keyword appears in a page or in an area of a page. In general, higher the number of times a keyword appears in a page, higher its search engine ranking. However, repeating a keyword too often in a page can lead to that page being penalized for spamming.
Keyword Research - The act of researching what particular words and phrases are used to search for websites. This is one of the most important aspects of SEO as it allows a webmaster to write the content of their site in a manner that will help them rank highly on these particular phrases.
Keyword Search - A search for documents containing one or more words specified by a user in a search engine text box.
Meta Description Tag - The tag present in the header of a web page that is used to provide a short description of the contents of the page.
Meta Tag - An HTML tag placed within the header area of code for a website. This information is visible only to spiders and does not appear as a visual part of the website.
Reciprocal Link - An exchange where two sites agree to link to each other.
Search Engine - A search engine is a searchable online database of Internet resources.
Search Engine Marketing (SEM) - SEO and non-optimization methods of drawing traffic through search engines, including management of paid advertising listings on search engines.
Spamming - Using any search engine ranking technique which causes a degradation in the quality of the results produced by the search engines.
Spider - An automated program that follows links to visit websites on behalf of search engines or directories. Robots then process and index the code and content of a web page to be stored in the search engine's database.
Traffic - The number of visitors to a web page or website. Refers to the number of visitors, hits, page accesses, etc., over a given time period. As a general term, it describes data traveling around the Internet.
Unique Visitor - A real visitor to a website (versus a visit by a search engine robot). web servers record the IP addresses of each visitor, and this is used to determine the number of real people who have visited a website.
URL - Universal Resource Locator. An address that can specify any Internet resource uniquely.
WYSIWYG - What You See Is What You Get.
