The closer you get to finding the answer to "Why" the more money you will make. Let me clarify that. When you begin your affiliate business learning the basics like web site building, pre-sales pages and sales letters are pretty standard. Of course content will change according to the product being promoted. Then you need traffic.
Traffic is what will make the sale, your commission.
Here's the tip - it's the word "Action", what makes a person take action in one direction versus another. What causes a person to take the car payment and blow it at a nite club. What makes a person buy one product versus another.
When you start to answer these questions and put the answers into a sales letter, then your headed for a successful affiliate business. Getting to know what causes someone to take action in your direction will be the foundation for your successful promotion. A customer has problems and you have answers, once you are armed with this information it becomes easier to build the links to your product.
It's a fascinating process trying to understand why a consumer chooses one product over another, and even the best get it wrong sometimes. There are some obvious reasons like hunger = food and Thirst = water. These are survival needs, how about want needs. Most of the products being sold are want needs, and as long as you have consumers you will have wants.
In our Affiliate Apprentice program we spend a lot of time covering this subject. What good is it if you get a lot of traffic, but nobody buys.
Know the question, have the answer and you well be a super affiliate in no time.
Keep a copy of your first affiliate promotion, then compare it to one you do several months. You should see a remarkable improvement both in structure and sales.
Tip - Answer their question with you affiliate product.
