Years ago cars used push buttons for stop, neutral and drive in the cars directional system. Your customers or potential customers have pretty much the same system. If you can push the right button and get your customer in drive, you will make money.
As a beginner in the Internet business this is a skill you will have to work at. The great news for you is the better you become at this the more money you will make. You will have to face the fact that there will always be customers who push the stop button. That comes with the territory, but the majority of customers are open to making purchases if you can push the right buttons. These are the customers you want to focus on.
When your customers is in neutral their hand headed for their wallet, but for some reason they hesitate. Knowing what buttons to push will put them in drive and you will make the sale.
One key to remember is: Push the right buttons, build more desire, make more sales
The more a person wants something the less they think about the reasons they don't want it. For example, I'm sure you have had a time when you saw an ad or read an article that triggered you to go from neutral to drive (buy). This is what advertisements are going for, the hook.
What is the Secret?
Can you keep a secret? So can I, that's one way to push a persons button, curiosity. The possibility that what your selling could help them will cause a customer to open their wallets. There are some very good helpful products out there, make sure you stick with products that work. Don't pump and dump for the quick buck.
Pushing the right buttons requires you know both the customer and products. Knowing how to connect the two, make it easy for your customer to buy from you.
You basically have 3 ways to do this written, audio and video. As a beginner you will be using written. Once you master this skill you are well on your way to lots of cash. The Internet is still dependent on the written word, most customers will come to you in neutral. They really do want you to push the right buttons and most people want to buy something, learn by doing.
