In the Internet business you want traffic, this is the life blood of our business, no secret. You would also like traffic that will buy the product or service you are selling. That would be nice, but you need some bait to lure customers to your site, that would be the power of FREE.
In most cases it would be an E book, a free report, a free video or something to direct a person to give you their E mail address and first name. If you require personal contact then ask for more the idea is to provoke interest.
I know this works not only from using this technique in the Internet Business, but from where we are based, Las Vegas. The casinos have been using this technique forever and with great success. As I watch week after week people standing in line to get a free plate or a free can opener. It doesn't matter the word "Free" has power in a world where not much is for free anymore.
In the Internet Business make sure you leverage your free give away to it's maximum potential. One example is integrating affiliate links to a few related products that you are promoting. Do this after you have built a relationship with the reader, meaning not to fast. A potential customer doesn't mind looking at your products if they feel comfortable with you. If you don't like a pushy seller the chances are your new customer doesn't either.
There are other things you can integrate within your free item, but these are covered in our Affiliate Apprentice Program which you can join on the main page of this site. So your give away is free, but at the same time you can use it to promote items that are related if done right.
The key is: Don't underestimate the power of FREE, it could mean FREEDOM for you in your business
